A social media influencer has inspired young people to consider starting a business.

76 percent of teenagers “could consider” starting a business; Highly motivated social media influencers/successful business people

Colorado Springs, Colo., November 1, 2023 /PRNewswire/ — A new survey on junior success America And EY shows that three in four teenagers (76%) may consider becoming an entrepreneur. Their main inspirations are “social media influencers” and “successful business people” they see in the media, each chosen by 30 percent of respondents. However, more than half (56%) say they need more information on how to succeed, and a third (32%) need a business owner role model for guidance. The survey of 1,003 teenagers between the ages of 13 and 17 was conducted in a large village. October 10October 152023.

“Social media influencers and celebrity culture have a huge impact on teenagers, which helps explain why we’re seeing such a high demand for entrepreneurship,” he said. Jack E. KosakowskiPresident and CEO of Junior Success America. “To take that passion and channel it into learning experiences that help young people better understand what’s involved in starting a business, Junior Achievement has partnered with EY for the JA Launch Lesson.”

Junior Achievement and EY are offering introductory JA courses to high school students across the country in November, which is National Entrepreneurship Month. The JA Startup Course is an hour-long educational experience built around the theme of entrepreneurship that creates a point of contact for students, volunteers and teachers. It is offered locally by entrepreneurs in classrooms, after-school facilities and other student spaces. America. Go to for more information www.JA.org/start.

Other key survey findings include:

  • While starting a business is attractive to young people, many expressed concern, with nearly one in three (30%) saying it was too risky. A quarter (23%) said they didn’t have enough money, while fewer (11%) thought it might not match their personality or skills.
  • In terms of what type of business teenagers are interested in starting, 16 percent said “social media influencer/content creator,” 14 percent said “retail shop or store,” and 13 percent said a service business such as “plumbing, construction, hair care.” . , or childcare, and 9 percent said it was a professional trade such as “engineering, health care, graphic design.”

This youth caravan survey was conducted among a sample of 1,003 13-17 year olds in a large village. This survey was live. October 10October 15, 2023.

Respondents for this survey were selected from among those willing to participate in online surveys and polls. All sample surveys and polls are subject to many sources of error, including sampling error, coverage error, response-related error, error related to question wording and response options, and post-survey weighting and adjustments. Representation at the national level through quotas set based on census data. 1,003 completed all met and completed within the demographic quota requirements. MoE is +/- 3.1%.

About Junior Success USA® (JA)
Junior Achievement is the world’s largest organization dedicated to giving young people the knowledge and skills they need to take ownership of their economic success, plan for their futures, and make smart academic and economic choices. JA Learning Experiences are provided by corporate and community volunteers and provide students from kindergarten through high school with relevant hands-on experiences in financial literacy and skills, job readiness and entrepreneurship. In addition, Junior Achievement is expanding its reach to provide youth ages 18 to 25 with critical life skills, as well as giving pre-K youth a strong start. Today, JA reaches more than 4.4 million students annually in 102 markets America As 12.5 million students served in operations in more than 100 countries worldwide. Junior success America He is a member of JA International. For more information, visit www.ja.org.

SOURCE Junior Success America

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